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Smart bracelet combines beauty with intelligence

Posted: 18 Nov 2014 ?? ?Print Version ?Bookmark and Share

Keywords:MICA? bracelet? wearables?

Intel, in collaboration with Opening Ceremony, took the wraps off the complete features of MICA (My Intelligent Communication Accessory), the smart and fashionable luxury accessory that redefines the concept of wearable technology.

Engineered by Intel and designed by Opening Ceremony, MICA is a fashionable and smart bracelet that provides today's highly connected woman with access to text messages, Yelp, Gmail notices, Facebook events and Google Calendar through discreet notifications delivered directly to the wrist.

"Our pioneering collaboration with Opening Ceremony and the introduction of this category-defining smart jewellery piece advances wearable technology as a distinctively stylish accessory that places importance on both aesthetics and functionality," said Ayse Ildeniz, vice president and general manager for business development and strategy, New Devices Group at Intel Corporation. "MICA captures Intel's philosophy that technology should enhance jewellery in order to make wearable technology truly 'wantable,' in addition to seamless and productive."


"MICA acts as an extension of a customer's smartphone, for those times when it's not convenient to carry with you," said Chris Penrose, senior vice president, Internet of Things, AT&T. "It allows customers to receive texts and email notifications so that they can stay connected, while still wearing a fashionable jewellery piece to almost any occasion."

Opening Ceremony and Intel developed the design, features and purpose of the MICA bracelet for the woman who is always on the go and enjoys being socially connected, and who has a deep appreciation for fashion. Via a touch-screen sapphire display, wearers can easily view content. Vibration-based alerts, a curated VIP contact list and customisable quick replies deliver notifications directly to the wristeliminating the need to fumble through a handbag or interrupt a meeting or event.

MICA highlights:

  • Messaging: MICA provides access to text messages and notifications of incoming mails from "important contacts" as designated in Gmail. Users can dismiss notifications from the device and respond with customisable quick replies.
  • Calendar and Event Notifications: MICA displays Google Calendar and Facebook event notifications while enabling users to accept or reject appointments.
  • Personal Concierge: MICA offers intelligent reminders, "Time to Go" (TTG), powered by TomTom and Intel, that dynamically adjust based on location to account for the time required to get to the next appointment. MICA also provides users with access to Yelp local search, which includes business ratings and reviews. MICA wearers can use Yelp to locate restaurants, shops and other local businesses nearby.
  • Priority Notifications: Users can curate a VIP contact list that filters notifications and text messages. Vibration-based alerts discreetly alert the wearer to incoming alerts.
  • Design: Elevating the appearance of traditional wearable devices, MICA's cutting-edge design is constructed of premium finishes and 18K gold coating with a curved sapphire glass touch screen display. One style features black water snake skin, pearls from China and lapis stones from Madagascar, while the other style features white water snake skin, tiger's eye from South Africa and obsidian from Russia.
  • Configuration and Security: The bracelet provides remote access and locking, the ability to locate the device, and configuration capabilities via a Web-based portal.
  • Data Service Paid by Intel: MICA is connected by AT&T and includes a two-year wireless service plan provided by Intel in the price of the bracelet.


The feminine communications accessory can operate for up to two days without charging. MICA will be available by early December in the United States and will retail exclusively for $495 at Opening Ceremony New York and Los Angeles, select Barneys New York locations, and online at and

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