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Google taps Indonesian phone makers to offer Android One

Posted: 19 Nov 2014 ?? ?Print Version ?Bookmark and Share

Keywords:Android One? smartphone? entry-level?

Google plans to bring Android One, its affordable smartphone, to Indonesia, a move that will bolster mobile Internet penetration among the residents in the country, Jakarta Globe reported. In order to do this, the U.S. tech giant has begun talking with several domestic smartphone manufacturers.

Two months ago, Google launched three Android One phones in India with starting price of about $100. It partnered with local smartphone companies Micromax, Karbonn and Spice.

Google, as part of its basic strategy, collaborates with more than one smartphone manufacturer in its plan to release Android One in Indonesia, according to Andrew McGlinchey, a product manager at Google, adding that this allows the company to reach wider market segments and also provide more options to consumers.

Android One is not the first entry-level smartphone in Indonesia, but it will provide software updates straight from Google and not from local phone makers. This will ensure that Android One users will receive consistent service and dependable experience with the device.

McGlinchey said that Google's affordable smartphone is not merely a phone but a programme. He added that many hardware manufacturers deliver devices with subpar performance since they do not focus much on the phone's software.

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