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Broadcom moves past LTE, 5G cellular to refocus in broadband

Posted: 13 Jan 2015 ?? ?Print Version ?Bookmark and Share

Keywords:Broadcom? LTE? 5G cellular? broadband? Qualcomm?

There are two economic drivers of it. One, utility companies are really interested when you use appliances and they will collect data for managing plants. And they will pay money for that data.

Two, as a consumer, wouldn't you like to be able to pre-heat the oven on the way home from work? Sometimes, that's kind of nice. Or, for absent-minded people, "Oh, my God, I'm on vacation. Did I leave the oven on?"

EE Times: Did you see the oven with a camera inside at Panasonic's booth? You can see what's going on inside the oven, how it is browning, etc., without opening the door.

McGregor: There's a camera inside? Cool... Oh, I love that.

I just got for this Christmas this thing called iGrill. Do you know what that is? I love it. I made chicken the next day. I put the probes in the oven, and I sat down with a bunch of my family in the living room and I was watching the chicken cook on my smartphone.

EE Times: That's an IoT coming to the kitchen story.

McGregor: I think there are a couple of themes at the show. One is that the Internet of Things has moved beyond just a total geek field. Mainstream consumers are starting to understand how they might actually like to have some of these devices. Price points are beginning to come down and the quality is going up. This will be an ongoing process. It's not a binary thing.


Buzzing drone at CES 2015

You know there's still a lot of lame stuff out there. I can't believe how many drones are there on the show floor. Zzzt, there you go!

EE Times: There is a special drone section at the show this year.

McGregor: The other trend I saw on the show floor is that 4K, UHDTV and content are becoming mainstream. We've seen demos and stuff in the last few years. But now there are reasonably priced 4K TV sets and there's content available. That's important for us, of course, because we produce all the chips that go into all the set-top boxes. A whole lot of stuff we produce and you see here in the booth this year are enabling 4K this and that.

EE Times: But none of the cable guys are doing 4K today. Are they?

McGregor: They're all working on it. I mean, all of them. If they don't have a plan to deploy it, they'll be out of business. Because consumers are going to buy a 4K TV set, and if their cable provider does not offer 4K content, they will change. They'll go to a satellite provider, or to streaming guys offering 4K. So, there is competition. It's going to move fairly rapidly.

It's going to be completely different from the 3D phenomenon we saw five years ago. That was a big splash here at the CES and everyone was wearing those stupid glasses.

EE Times: Qualcomm is showing a glassless 4K 3D display. That was pretty neat.

McGregor: Yeah...but my experiences with those is that you have to stand in exactly the right spot. In my living room, where the sofa is at an angle to the TV, this would never work. Those are useful for a single shooter game.

EE Times: What's your take on Android TV?

McGregor: We support it on our set-top boxes.

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