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Optoelectronics/Displays??

Smartphone, car display sales enjoy strong growth in 2014

Posted: 24 Feb 2015 ?? ?Print Version ?Bookmark and Share

Keywords:IHS? smartphone? automotive display? TFT-LCD? AMOLED?

Smartphones remain to cannibalise at product sales in other small and medium flat-panel-display (FPD) categories, while automotive display revenues increased to become the second-highest growth category in 2014, according to IHS. As such, the market for both displays continues on its uphill climb.

Based on the latest information from the IHS Technology Quarterly Small/Medium Shipment and Forecast Report, in 2014 automotive display revenues (not including aftermarket displays) rose 26 percent YoY, to reach $848 million. The mobile phone display market increased 4 per cent, reaching $1.2 billion, while multi-function printer displays rose 148 per cent to reach $85 million.

Small/medium AMEPD revenue fluctuation by application

The overall small and medium FPD market, which includes TFT-LCD, AMOLED and active matrix electronic paper displays (AMEPDs), grew an estimated 8 per cent (2.5 billion units) in 2014; however, increased penetration of multi-functional smartphones in the global market has caused demand declines for digital still cameras, portable gaming devices, portable media players, video cameras and other devices. While estimated YoY mobile phone FPD unit shipments grew 10 per cent and mobile PC display shipments grew 7 per cent, shipments of automotive displays grew 33 per cent to reach an estimated 87.3 million units in 2014.

"Mobile phone displays continue to lead ongoing small and medium flat-panel market growth, as the functional distinctions between smartphones and other devices blur," said Hiroshi Hayase, senior director for displays at IHS Technology. "Given that consumer demand in many small and medium FPD categories is falling, rising demand for automotive displays is a bright spot for the industry."





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