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Top Google projects in 2015

Posted: 24 Feb 2015 ?? ?Print Version ?Bookmark and Share

Keywords:Google for work? Google Glass? SpaceX? Android Auto?

While investors pay more attention to Google's billion-dollar search revenue, journalists and tech enthusiasts, on the other hand, go crazy over the search giant's ventures into automated cars, micro-satellites or any other technological innovation.

As in years past, Google is undertaking an ambitious array of business partnerships and tech projects in 2015. Some of these efforts have the more pragmatic goal of boosting the company's presence in growing mainstream markets such as enterprise cloud computing. Others are blue-sky initiatives, such as self-driving cars or low-orbit satellites designed to make the Internet accessible from just about anywhere on Earth.

Google's business is becoming increasingly diversified. For instance, there's the very successful Chromebooks venture, and the very unsuccessful Google Glass (which really isn't dead yet!more on this in the slideshow), as well as the too-soon-to-tell Android Wear (software for wearables) and Android Auto (car tech).

Google in 2015

(Source: Google)

What else is Google working on? One persistent rumour claims the company will soon offer its own wireless plan by reselling Sprint and T-Mobile services. If true, it's possible Google might act as a disruptive force by seriously undercutting the prices of the two top wireless giants, AT&T and Verizon.

There's a precedent for this in the broadband market. Google charges just $70 per month for its 1,000Mbit/s fibre-optic service, which is currently available in three U.S. markets. Verizon, by comparison, charges $75 per month for its 75Mbit/s FiOS Internet plan, and $285/month for 500Mbit/s. So, if you fear you're overpaying for home broadband!or what your ISP calls "broadband"!you probably are.

Google's side projects are fun to watch, but they don't always contribute a lot to the company's bottom line. Advertising makes up about 90 per cent of the company's revenue. Many of Google's experiments may seem kooky, but they're really designed to benefit Google's core ad business by bringing more Internet users online, many of whom will use Google Search. For instance, Project Loon, a proposed global network of high-altitude balloons for bringing wireless Internet to rural and remote areas, could help Google's core business a great deal.

We've summarised Google's top 2015 projects!from the pragmatic to the peculiar!in the image gallery that follows. Once you've scrolled through the offerings, tell us which ones are your favourites!and which ones you think are total duds!in the comments section below.


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