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LG: Open for partnership

Posted: 27 Feb 2015 ?? ?Print Version ?Bookmark and Share

Keywords:LG Electronics? OLED TV? Sony? Panasonic? LCD?

LG Electronics Inc. announced its plan to partner with Chinese and Japanese companies to boost consumer uptake of organic light-emitting diode (OLED) display TVs. LG Electronics claims to be the world's second largest TV maker and the company's affiliate LG Display Co. Ltd is the only panel maker that can mass produce OLED TV panels. The companies said OLED offers better picture quality and consumes less power than mainstream liquid crystal displays (LCD) but OLED TVs remain more expensive than LCD TVs.

Some Chinese TV makers such as Skyworth Digital Holdings Ltd and Konka Group Co. Ltd are using OLED technology. In 2014, Sony said it would be open to using OLED displays for its TVs but so far LG has not revealed who the proposed partners will be.

In Japan, both Sony and Panasonic have made attempts to develop large-screen OLED TVs but manufacturing difficulties have ruled out a serious commercial introduction so far from the two Japanese giants. In 2007, Sony became the first company to sell an 11in OLED TV but never managed to upgrade to larger models cost effectively. Last month, Panasonic demonstrated an OLED TV prototype at the Consumer Electronics Show in Las Vegas.

The adoption of quantum dot technology, which offers many of the benefits of OLED, is threatening to undercut global OLED TV sales because quantum dot provide a lower cost solution.

While LG plans to roll out at least five new models of its OLED TVs in 2015, the world's largest TV maker, Samsung, said the company has no plans to make OLED TVs in the immediate future because company insists the technology is not yet ready for mass consumption.

In Seoul, Korea, LG Electronics unveiled the company's 2015 global TV line-up, including 55in, 65in and 77in models with curved and flat screens. The company also introduced its ABCD concept to encapsulate the main benefits of the company's OLED display technologies:

  • Angle (A): LG OLED TVs assure that even viewers sitting off-centre will enjoy exceptional picture quality.
  • Black (B) and Colour (C): The OLED line-up incorporates several advanced display features, including LGs proprietary WRGB OLED technology. This ensures images are rendered with perfect blacks, striking colours and infinite contrast ratio.
  • Design (D): LG's Art Slim design philosophy focuses on creating the slimmest TV possible while keeping the overall aesthetic simple and clean.

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