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Sensors hold key to IoT competitive advantage

Posted: 06 Mar 2015 ?? ?Print Version ?Bookmark and Share

Keywords:IoT? semiconductor market? sensors? Sony? image sensor?

In the second of the three-part series, Handel H. Jones, founder and CEO of market research firm IBS, discusses how the Internet of Things is driving the semiconductor sensor market.

Fitness monitors have generated high profile for IoT devices and, while there is growth for fitness monitors, none have had unit volume in the millions. However, this will change as the sensitivity of sensors is improved and consumers adjust their lifestyle based on the data that is available from fitness monitors. The development of new sensors can also expand the markets that can be addressed by IoT devices.

The semiconductor and sensor markets related to IoT are shown in the following figure.

Semiconductor market

Figure 1: Semiconductor market value in IoT devices. Hardware, with the inclusion of sensors, dominates.

The key to software revenue

The semiconductor and sensor IoT markets are projected to grow from $16.6 billion in 2012 to $70.0 billion in 2020. The values shown include the supporting software functionality as well as hardware.

To gain access to the software value, semiconductor vendors will need to either establish their own software development teams or establish a third-party software ecosystem around their IoT reference designs. A number of companies, including Samsung, have developed reference designs, such as Simband, that can build a software ecosystem.

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