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Smart watch demand highest in Asia

Posted: 12 Mar 2015 ?? ?Print Version ?Bookmark and Share

Keywords:Apple Watch? smart watch? wearable?

As many as 50 per cent of Chinese adults plan to buy a smart watch within the next five years, according to the Engineering A Connected World study from the element14 Community. This huge demand makes China a key market for the recently unveiled Apple Watch.

The appetite for wearables is considerably higher in China than in other regions Apple is targeting at launch, as confirmed by the survey of 3,500 adults in North America, Europe, Asia and Australia. Sixteen per cent of adults in the United States and United Kingdom intend to purchase a smart watch, with the data showing similarly low interest in Australia (18 per cent), France (19 per cent) and Germany (26 per cent).

Consumer demand is greatest in India, one of the countries where the Apple Watch is not set to launch, where 53 per cent of adults cited a desire to purchase such a device.

Apple's expansion in Asia was highlighted by the company's most recent quarterly earnings report (PDF). According to the figures, Apple's last quarter may have seen iPhone sales in China outperform those in the United States for the first time in the product's eight-year history.

The element14 Community research suggests that momentum could continue with the launch of the Apple Watch, and Apple sales in China could eventually eclipse those of Europe.

"When we look back at this launch a year from now, we expect to see that China, rather than Apple's traditional markets, will have driven the growth from a consumer adoption standpoint," said Christian Defeo, e-supplier and innovation manager for element14.

This research was conducted as part of element14's Engineering a Connected World initiative, designed to create innovative solutions to everyday problems and make the ordinary extraordinary.

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