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10 Apple acquisitions and their significance

Posted: 06 Apr 2015 ?? ?Print Version ?Bookmark and Share

Keywords:acquisitions? Tim Cook? Apple?


Apple reportedly purchased U.K. start-up Semetric, the brains behind the Musicmetric music analytics platform, in January 2015. Musicmetric scans a multitude of online sources, such as Facebook and BitTorrent, and analyses data to provide a comprehensive view of artists' popularity across the Internet. Users can filter information such as genre or concert location to determine the music trends of the moment.

The New York Times reported in January that Semetric filed a change of address to a London location that's closely associated with Apple. A knowledgeable source confirmed Apple's purchase but could not elaborate on further details.

Apple's acquisition of Semetric is a sign that the company is looking to improve its musical services as more people ditch downloading in favour of online streaming platforms like Spotify. Musicmetric, which monitors such streaming websites, offers valuable information for music providers that could make Apple an enticing partner for artists and labels.

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