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Apple, Samsung fuel growth in embedded touch display market

Posted: 06 May 2015 ?? ?Print Version ?Bookmark and Share

Keywords:IHS? embedded? touch display? Apple? Samsung?

IHS Inc. has revealed that embedded touch displays, including in-cell and on-cell touch displays, are predicted to comprise nearly 40 per cent of touch module shipments for mobile phone applications this year. According to the market research firm, in-cell and on-cell touch displays for mobile phones climbed 47 per cent YoY, accounting for 36 per cent of shipments last year.

Apple and Samsung accounted for more than 40 per cent of the global smartphone market, and the growing use of in-cell and on-cell touch technologies by these two companies is driving the direction of the overall touch sensor market. Japan Display also uses hybrid in-cell touch displays in some tier-one brands from LG, Xiaomi and Huawei.

Mobile phone touch module shipments

"The technical touch sensor evolution is changing the face of touch-panel competition," said Calvin Hsieh, director for IHS. "Since Apple adopted in-cell touch technology in 2012, and Samsung chose on-cell AMOLED for their premium product line, embedded touch for mobile phone displays has grown rapidly and has become a threat to add-on types."

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