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3 becomes 2: Wireless power bodies A4WP, PMA announce merger

Posted: 03 Jun 2015 ?? ?Print Version ?Bookmark and Share

Keywords:A4WP? PMA? merger? Qi? wireless charging?

After over a year of discussions, the Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA) are officially becoming one organisation. The merger will leave behind the Wireless Power Consortium and its Qi wireless charging platform as the remaining alternative.

According to the two companies, the new entity will focus on advancing wireless charging availability for consumer, medical, military and industrial applications.

"The combination of equal partners in support of a vision for wireless power with an initial focus on consumer applications is on schedule and provides a clear path for industry to shift to volume economics," said Dr. Kamil Grajski, board chair and president, Alliance for Wireless Power. "Combined, we have rededicated our commitment to delivering timely high quality technical specifications and a world-class certification program to support members' innovative solutions."

"The ability to choose the right technology with added intelligence, the depth and breadth of our membership, and commitment to excellence will enable consumers to more rapidly experience the true potential that wireless power has to offer today, tomorrow, and into the future," said Ron Resnick, president of Power Matters Alliance.

The union has retained key leaders and contributors within all working groups, including technical, testing and certification, regulatory and marketing. Grajski and Resnick will remain in executive positions as chairman and president, respectively.

A4WP and PMA are bringing in with them over 170 member companies, including PMA board member companies AT&T, Starbucks, Flextronics, Powermat Technologies and Duracell. A4WP, on the other hand, has Broadcom, Qualcomm and Samsung on its board, among others.

For Resnick, creating the new organisationwhich still needs a new namemeans a lot of tech companies are coming together to form a new wireless charging standard that will change the world of electronics.

Currently, A4WP's standard relies on resonance charging, meaning that devices can be placed up to 2 feet away from the charging station and still receive power. PMA, meanwhile, relies on magnetic induction, which needs devices to be placed on a charging surface before power transfer happens.

Wireless charging is still not a widely used technology, but it is certainly the next step in how we power our devices. The merger between A4WP and PMA could be enough to make their wireless charging standard stand out against WPC's Qi standard. But Resnick sees a different scenario in the future.

"I'd love to see a unification of the whole ecosystem," Resnick said in an interview with ReadWrite.





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