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5 trends in the shifting mobile market

Posted: 21 Jul 2015 ?? ?Print Version ?Bookmark and Share

Keywords:data consumption? cloud? storage? smartphone? application processor?

As the global phone market expands, people will be demanding for smartphones with bigger storage size, faster speed and better imaging capabilities.

In the increasingly mobile and interconnected "Internet of Things" world, data consumption and creation are skyrocketing. While cloud storage is increasing with that, so is the demand for higher capacity and higher performing local storage in the smartphones, tablets and personal connected devices we depend on most. As a result, storage plays an important role in many of the biggest mobile trends today.

In leading Client Platform Solutions at SanDisk, I have the opportunity to work with all major smartphone and tablet manufacturers as well as the leading application processor providers around the world. This gives me a unique view into the mobile ecosystem. Now that the first Mobile World Congress Shanghai is over, here are some of the most exciting trends I see in the changing mobile market.

1. China, India and the U.S. will shape the market in more ways than one.

By 2020, these three markets are expected to account for 51 per cent of all smartphone purchases, according to Strategy Analytics. China alone will account for 528 million, or 28 per cent, of the 1.9 billion smartphones bought in total. India, the fastest growing of the three markets, is estimated to be 252 million, and the United States may consume 174.6 million smartphones.

But the influence will go far beyond volume shipments. The U.S. and Chinese markets are where many of the newest and most innovative ideas have been created in the mobile industry in recent years. In the U.S., the iPhone established the smartphone category and has become the global standard leveraged by Facebook, Snapchat and others. In China, companies like Xiaomi and Huawei are following Apple's lead by designing beautiful devices coveted by their fast-growing fan base, while Tencent and Baidu set the standard for social media experiences in this influential region.

And, let's talk a bit more about China.

2. Chinese brands will go worldwide.

China, in particular, is undergoing a mobile "renaissance" of sorts. There, a dynamic new wave of mobile innovators are bringing new approaches to the way smartphones are developed and sold. This is having a ripple effect around the world. Xiaomi was only founded in 2010 but is already one of the world's largest smartphone brands in part through innovations like selling directly to consumers online and crowdsourcing aspects of design. Huawei, already a huge brand in Europe, China and Japan, will reportedly move into the U.S. this year.

Who is the official smartphone sponsor for New York Knicks, Houston Rockets and Golden State Warriors? China's ZTE. According to a 2015 Strategy Analytics' report, Chinese manufacturers now occupy five of the top ten spots in the global smartphone market and account for 24 per cent of shipments, collectively second only to Samsung.

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