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Sensors drive bullish forecast for ams

Posted: 21 Sep 2015 ?? ?Print Version ?Bookmark and Share

Keywords:ams? sensor? analogue? CMOS? IoT?

Laney briefly commented on the next CEO transition, with Alexander Everke to become the new CEO of ams in March 2016. As the former GM of Multimarket Semiconductors Business Unit and EVP of NXP, Everke came on board when ams acquired the environmental CMOS sensor business from NXP last summer.

ams wants to be seen as the largest focused sensor semiconductor company, and it hopes to leverage the smartphone-based IoT sensors frenzy to grow significantly.

Thomas Riener, EVP of marketing and strategy, gave us his view on IoT, essentially, connecting sensors with big data via the internet to yield new forms of knowledge and insights.

He described IoT as the third growth wave in semiconductors, reaching across all vertical markets. "Strategy is about finding where you are good and finding the market fit," he said, comparing ams to a good surfer ready to take on the new sensor-driven market wave.

"If you consider health-monitoring applications and their related sensors moving to smartphones, you could be monitoring 10 million people every hour," Riener emphasised. Data analysis on such a large scale could enable predictive medicine. Say you figure out that statistically, when two data lines cross, you know there is a risk of a heart attack and your doctor gives you a call to alter the trend with medication or a change of habits.

ams already provides many basic sensor elements for integration, but also fully integrated modules, ranging from temperature, humidity or pressure, to light detection or gas sensors, with its own sensor fusion recipes to yield context awareness information.

But the company is keen to expand its offering by acquiring innovative startups with other promising sensing solutions. Multi-spectral sensing and photonics are areas to watch, admitted Riener, adding that the company is developing dual spectral sensors for the coming years.

- Julien Happich
??EE Times Europe

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