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MediaTek woos IoT start-ups in India

Posted: 15 Oct 2015 ?? ?Print Version ?Bookmark and Share

Keywords:IoT? Internet of Things? LinkIt? wearable?

Taiwanese chipmaker MediaTek, through its development arm, wants to tap start-ups and developers in India as it launched a development platform designed for the Internet of Things (IoT), the Hindu Business Line reported.

MediaTek Labs plans to establish an ecosystem that will allow developers to create devices using the company's products, as well as applications and services supporting such innovations. The hub will provide the developer community with software development kits, hardware development kits, technical documentation and business support.

Marc Naddell, vice president at MediaTek Labs, told Business Line that the company wants to work with developers in India because of its huge number of tech talents as well as its vibrant local market. In addition, Indian engineers both possess hardware and software skills, said Sheng Fu, CEO of Cheetah Mobile.

To help these tech talents with their designs, particularly for wearable devices and IoT applications, MediaTek Labs introduced LinkIt ONE, a platform for developing both hardware and software. It is based around the System-on-Chip (SoC) for wearables, MediaTek MT2502 (Aster). This SoC works with the company's energy-efficient Wi-Fi and GNSS companion chipsets.

When asked why developers should choose MediaTek's platform instead of those offered by other rival companies, Naddell mentioned two advantages: one is the chance to develop a wide range of consumer devices such as smartphones and smart TVs, and the opportunity to release these products in the market in six to nine months.

MediaTek Labs, however, did not disclose the number of developers it plans to tap in India.

Earlier this year, MediaTek set up a $300-million venture fund to expand in new areas like the Internet of Things. The Taiwanese chipmaker will invest in start-ups in Asia, North America and Europe, which focus on areas such as IoT, Internet infrastructure and online services, according to a report by PC World.

MediaTek manufactures processors that are used in cheap smartphone and tablets, which are popular in developing markets like China and India. With the said investment in start-ups, the company plans to expand in nascent technologies like wearable devices.

- Stephen Padilla





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