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Dell: Desktop PCs are "here to stay"

Posted: 22 Oct 2015 ?? ?Print Version ?Bookmark and Share

Keywords:Dell? processor? Intel? computer? PC?

The persistently struggling PC market may seem nothing more than a trifle for Dell as it announced a refreshed line-up with systems targeting emerging markets. The company aimed new small form factor systems at business users in China, Southeast Asia, and parts of Europe with cost sensitivity and a more traditional office workers.

"There's still 50-60 per cent of the workforce especially in emerging markets, using desktops," said Raza Haider, executive director for Dell's Latitude and OptiPlex PCs. "Engineering desktops into smaller and smaller form factors is allowing companies to deploy desktops in very flexible, and in many cases, new usage models; we think the desktop is absolutely here to stay," he said.

The latest systems consist of three desktop and three all-in-one PCs. The high-end OptiPlex 7040 desktop uses Intel Core i5 or i7 processors with 4GB of DDR4 memory. The highest-tier all-in-one has the same configuration along with up to 2TB in hard disk storage and a 23.8in screen. Mid-range systems use quad-core Intel chips, but with DDR3 memory and 1TB storage. The entry-level 3000 systems use Core i5, i3, and Celeron processors with 1,600MHz DDR3 memory.

"Our most productive and highest performing desktop comes in three form factors: the tower, the small form factor which is a 10 litre box, and the micro, which is the small paperback book sized computer and the most productivity per square inch," Haider said.

Dell's OptiPlex Micro with Intel Unite

Dell's OptiPlex Micro with Intel Unite conferencing technology aims to circumvent expensive conference room upgrades. Source: Dell

Intel's Unite conference room package comes with micro-sized systems in the OptiPlex 7040 and 3040 series. The paperback book-sized PC can act as the mobile brain of a conference room and hook into legacy projectors.

The smaller footprint and improved power management of the refreshed desktops could save $50,000 in energy costs for a business with 250 employees, Haider added. Power consumption was reduced up to 63 per cent in the OptiPlex 7040 small form factor, which runs at 35W using intelligent standby and chimney-based tower cooling.

Al the systems are shipping except the 3000 series, which ships in November.

- Jessica Lipsky
??EE Times

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