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PC industry is not dead, says HP CTO

Posted: 29 Oct 2015 ?? ?Print Version ?Bookmark and Share

Keywords:PC? printer? 3D printers? Silicon Valley? Internet of Things?

Despite the PC market's historic decline, the computing industry is set to regain its foothold with innovations in wearables, the Internet of Things and 3D printing, says Shane Wall, chief technologist of HP Inc. Wall will take on his role next month when the company begins functioning as a stand-alone PC and printer maker.

Analysts have mixed views about the future of the PC and the prospects for dividing into two companies Hewlett Packard, an icon of Silicon Valley. But Wall was upbeat in an interview with EE Times, sharing his ideas of the future and a few colourful stories from his past.

There's plenty of room for innovation in conventional PCs, said Wall who has spent most of his career in the PC industry, much of it at HP. He described new computing markets in which HP Inc. will play, although it's not clear whether the company has clearly defined platforms for many of them.

Shane Wall

"We have a five-year vision of what's next for HP Inc., and my job doesn't officially start until November 1," said Wall who will also manage the company's R&D labs.

The vision can be summed up in two wordsblended reality. Mobile computers will meld into clothing, digital and physical worlds will blend into an Internet of Things and 3D printers will turn virtual realities into physical ones.

Along the way, "if we're successful, we will find significant new businesses in large growth areas," Wall said.

The 3D printer space is the only one of the new markets where HP's play is clear. The company announced a year ago plans to produce 3D printers that use a variant of its laser jet technology to run 10 times faster than today's models and support a wider swath of printing materials that could ultimately include metallic and ceramic materials.

It's a piece of what Wall calls the next industrial revolution, reshaping a $12-trillion manufacturing sector. The shift will create a $20-billion 3D printer market by 2020 with a $600-million slice in consumer printers, he claims.

"We redirected a large chunk of the labs to focus on this," Wall said.

HP's first 3D printers will debut next year, targeting commercial users. Like many HP printers, they include ASICs the company designed. In the meantime, HP has made small steps into this space with Sprout, it's 3D workstation and design tools and accessories for it.


HP's Sprout captures 3D images with an overhead camera.

There's plenty of work ahead. 3D printers will need new standards, including ways to describe a 3D voxel, the equivalent of a pixel on today's printers and displays.

"We are inventing that voxel and its properties," said Wall. "With four to six bytes per voxel, the numbers become gargantuan, so how you describe it has a significant effect in the way you transmit and protect it," he said.

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