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PTC subsumes Vuforia business from Qualcomm

Posted: 09 Nov 2015 ?? ?Print Version ?Bookmark and Share

Keywords:PTC? Qualcomm? Vuforia? IoT? augmented reality?

PTC has acquired the Vuforia business from Qualcomm Connected Experiences Inc., a subsidiary of Qualcomm Inc. The Vuforia platform claims to be the industry's most advanced and widely adopted augmented reality (AR) technology platform. According to PTC, the acquisition boosts its technology portfolio of PTC as it leverages two transformational technology trends, Internet of Things (IoT) and AR, through the combination of digital and physical elements.

"With the addition of Vuforia, PTC provides an incredibly innovative technology platform that enables customers to capitalise on the opportunity of the IoT," said PTC CEO Jim Heppelmann. "PTC welcomes the Vuforia team and customers, commits to supporting Vuforia's technology leadership in the consumer market, and will soon unleash the Vuforia capabilities in enterprise industries. For example, when coupled with PTC's IoT and analytics platforms, Vuforia will unlock a world of possibilities for creating new ways to design products, to monitor and control products, and to instruct operators and technicians in the appropriate methods of use and service."

"I'm honoured to lead the Vuforia effort at PTC, and to join such a talented team of innovators with a complementary vision," said Jay Wright, SVP and GM, Vuforia. "I'm also excited to grow the Vuforia platform and ecosystem, we have a tremendous opportunity to change the way people work, in addition to the way they play, shop, and learn."

"By combining its existing suite of enterprise applications with the new platform business (ThingWorx IoT platform, ColdLight analytics engine and Vuforia AR platform), PTC will provide greater value to existing customers while attracting new ones," said Ryan Harbison, research analyst, ABI Research. "The ability to embed digital information, 3D models and digital twins into virtual scenarios and real-world environments in areas of design, monitoring, control, instruction and service provides customers with new and exciting value propositions."

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