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Start-up invests $2.9M to take S'pore companies to the cloud

Posted: 12 Jan 2016 ?? ?Print Version ?Bookmark and Share

Keywords:start-up? cloud? mobile? business card?

Japanese start-up Sansan plans to invest about $2.9 million in Singapore to help businesses use cloud computing in increasing their productivity, Business Times reported.

Sansan, which digitises business cards for common use in companies, has recently obtained around $16.8 million in Series C funding. It now has total funding worth at least $36.8 million.

The start-up will focus on mobile as it improves its business card management service since companies are now using smartphones as part of their sales strategies. In addition, the start-up will extend its user base from large businesses and not just small and medium enterprises (SMEs).

"Singapore is the highest-ranked country for smartphone penetration, and the growing proliferation of software-as-a-service (SaaS) solutions and cloud-based technology adopted by businesses here makes it a hard-to-ignore opportunity," Business Times quoted Sansan CEO Chika Terada as saying.

Sales teams that use Sansan's web and mobile platforms get to see their business functions by analysing the extent of their database and by studying the opportunities within them. Apart from this, they can also add notes to business contacts to understand their prospects better.

Terada noted that the company's goal is to allow teams to work more efficiently and to generate more sales through the digitisation of their business cards.

The investors for the latest round of funding include Japan's Nissay Capital (the venture arm of Nippon Life Insurance Company), Silicon Valley's DCM Ventures and Salesforce Ventures (the venture arm of enterprise cloud company Salesforce).

More than 4,000 corporate clients are being served by Sansan all over the world. Among them are the Japanese government, SAP, Intel, Brother Industries and Seven & i Holdings among others. In Singapore, the start-up serves ICT solutions provider Dataspeech, creative agency Frontage Asia and marketer software company MediaMath.

Singapore's cloud computing market is expected to grow to about $1 billion by 2017, according to research firm IDC.

- Stephen Padilla

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