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Imagination talks product differentiation at China roadshow

Posted: 18 Feb 2016 ?? ?Print Version ?Bookmark and Share

Keywords:Imagination Summit? IoT? EDA? IP? ULP?

Guo Changhong, Senior Marketing Director, Asia Marketing at Dolby, talked about his company's work in the field of video. According to his presentation, the Dolby Vision display technology can provide distinctive brightness, better contrast and bright colours compared to normal high dynamic range (HDR) technologies for television and cinema screens.

Guo Changhong

Figure 7: Guo Changhong, Senior Marketing Director, Asia Marketing, Dolby, shared the Dolby Vision display technology.

With a wider colour gamut and advanced HDR, Dolby Vision has improved the 4K viewing experience for cinema and Ultra-High Definition (UHD) television, thereby improving the performance and image quality of high-end TVs. By the end of 2015, there will be more than 50 Dolby Vision films entering homes using various transmission methods, including Blu-Ray and OTT TV. Skyworth, TCL and other Chinese brands also have launched televisions supporting Dolby Vision in 2015.

Rounding it up with security

Prpl Foundation rounded out the discussions with an address on new security issues IoT brings to designers and consumers alike. Cesare Garlati, Chief Security Strategist of Prpl Foundation, explained the intention of Prpl to ensure the safety of "Internet of broken things."

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Figure 8: Cesare Garlati, Chief Security Strategist, Prpl Foundation, introduced security issues in IoT.

"Cases of hacker attack nowadays are numerous," he said. "Hackers can remotely control cars, change airplane courses and steal security information. In these cases, we can see a lot of attacks conducted through the network, many of these cases are even lethal. So we hope to build an open source product, which is interoperable and with a standard security architecture that everyone can use, such as building a mechanism of root of trust or virtualisation. Prpl hopes to provide end-to-end system security and independently protect the security of different domains," he said.


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