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Display market finds strong growth trajectory in AMOLEDs

Posted: 02 May 2016 ?? ?Print Version ?Bookmark and Share

Keywords:IHS? AMOLED? LCD? tablet? smartphone?

According to the latest report from IHS Inc., active matrix organic light-emitting diode (AMOLED) displays are on the rise as a result of reduced costs, broader use in end-market consumer electronics devices and the increase in new manufacturing capacities. While LCD technology still leads the display industry, AMOLED display shipments will climb 40 per cent YoY to reach 395 million units in 2016 and AMOLED display revenue is predicted to surge by 25 per cent, to reach $15 billion in 2016, detailed the market research firm.

"AMOLED is becoming the shiniest spot in the flat-panel display industry," said David Hsieh, senior director, displays at IHS. "AMOLED has a simpler structure than LCD, as well as a thinner and lighter form factor, better colour saturation, greater contrast ratio, faster response time and easier integration with touch functions. In addition, AMOLED is formed on a polymer base substrate, allowing it to be flexible, bendable and even foldable. The organic electro-luminescence materials can be formed using a soluble printing process, which means AMOLED has the potential to be produced at a very low cost."

AMOLED display shipments

Figure 1: While LCD technology is still the dominant technology in the display industry, AMOLED display shipments will grow 40 per cent YoY to reach 395 million units in 2016, forecasted IHS.

Many of the obstacles to AMOLED development, such as production inefficiencies, yield-rate management issues, higher investment costs and a short lifetime for light emitting materials, were also resolved in 2015, improving the production. OLED has started to find its niche in many applications, especially in smartphones, smartwatches, automotive displays, home appliances, near-eye virtual reality (VR) devices and televisions. "Improvements in production and lowering costs are attracting more device makers to install AMOLED displays in their products," Hsieh said.

For example, Samsung Electronics has been using AMOLED as an important differentiator in its proprietary Galaxy smartphones. Since 2H15, more smartphone brands, especially manufacturers in China, have installed AMOLED displays in their devices such as Google, Microsoft, Meizhu, Blackberry, Huawei, HTC, ZTE, Oppo and Coolpad. The 5in high-definition (HD), 5.5in full high definition (FHD), 5.5in and 6in wide quad high definition (WQHD) will be the major AMOLED smartphone display driving forces in 2016.

AMOLED penetration in smartphone displays is expected to rise from 17 per cent in 2015 to 21 per cent this year. Apple is reported to be considering AMOLED as a display source for its new iPhone in late 2017, replacing the current low-temperature polysilicon (LTPS) thin-film transistor (TFT) LCD display. "If Apple actually starts using AMOLED displays, the transition will be viewed as a milestone in flexible form factor development," Hsieh said.

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