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  1. Overview to Electronic Engineering Times ? Asia (formerly Asian Sources Electronics Engineer)

  2. Editorial Mission and Overview

  3. Circulation

  4. Marketing Programs

Overview to Electronic Engineering Times ? Asia
(formerly Asian Sources Electronics Engineer)

Launched in 1987 as Asian Sources Electronics Engineer, today Electronic Engineering Times ? Asia is the region's market leader. It is the first choice engineers turn to for cutting-edge technologies that shape design ideas. The EE Times-Asia print and digital network spans across China, Taiwan, India and the ASEAN countries. As China and Taiwan's leading design titles, the monthly publications EE Times-China and EE Times-Taiwan reach 65,000* subscribers in mainland China and 17,800* subscribers in Taiwan. The EE Times-Asia online network (Pan-Asia) includes 966,977 unique users generating 4,343,813 monthly page views**.

*BPA audited - June 2013
**August Network Metrics


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Editorial Mission and Overview

Electronic Engineering Times ? Asia serves Asia and China's electronic engineering community by delivering the latest industry and technology trends and explaining how those trends impact the engineering realities of the region. By delivering relevant information at a time and in a format that's appropriate to this community's current design needs, Electronic Engineering Times ? Asia better prepares the region's engineers to compete in today's fast-changing technology marketplace.

The print edition of Electronic Engineering Times ? Asia is Asia and China's leading technical publication. It fills the engineering community's on-going need for trends-analysis and "how-to" application that can be referred to again and again. Our editorial teams are based in key regional high-tech centers. Our editors work closely with an array of international journalists and industry experts to provide analysis of industry and technology trends. They cut through the industry clutter to explain what these trends mean for Asia and how the region's engineers can utilize this information in their designs today. Simplified Chinese, Traditional Chinese, Korean and English editions ensure that this information is available in the language of their choice.

Electronic Engineering Times ? Asia Online ( is the only network of websites devoted exclusively to serving electronics engineers in China and Asia. And it's the only family of engineering websites available in Simplified Chinese, Traditional Chinese, Korean and English. The sites enable the region's engineers to stay "wired" to the latest industry and technology trends?24/7. The sites feature concise, simply written industry news and product updates published daily and delivered via a customized email news service. Engineers can perform keyword searches of online technical libraries and specialized "technology rooms" to find the right information easier and faster. Separate sections on design, test and production technologies allow users to quickly locate a specific solution within these categories. Design contests and opinion polls invite Asia's growing electronics engineering community to compete professionally and share their ideas.


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Electronic Engineering Times ? Asia reaches 82,800* key engineering decision makers covering all sectors of Asia and China's dynamic electronics industry ? from large multinationals to smaller, emerging "start-ups". Target your marketing message in individual country editions (Mainland China, Taiwan, ASEAN) or promote your products and services across the region. Contact us for complete breakdown of our circulation and a copy of our most recent BPA audit statement.

*BPA audited - June 2013


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Marketing Programs

As a successful marketer, the pressure is on to expand your business into new markets, increase your sales and market share. EE Times - Asia online, print and digital are your partners for success. We help you reach and engage over a million senior engineers, stand out from the competition, and build your business in the world's fastest-growing semiconductor market - Asia.
The Marketing Services page explains how you can reach your targeted audience of EE Times - Asia through professional programs and campaigns that are surrounded by original, reliable and impartial content.


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Please contact the office nearest you to learn more, or e-mail

Worldwide sales offices


Tel:(86-10) 5927-1656

Fax:(86-10) 5927-1689


Tel:(81-3) 5659-2870

Fax:(81-3) 5659-2871


Tel:(886-2) 2712-6877 ext. 650

Fax:(886-2) 2545-6650


Tel:(32-2) 740-0053

Fax:(32-2) 740-0059


Tel:(82-2) 3473-9200 ext 203

Fax:(82-2) 3473-6676

United Kingdom

Tel:(44) (0) 1442-864191



Tel:(49-911) 9397-6445

Fax:(49-911) 9397-6459

Malaysia, Vietnam

Tel:(60-3) 5192-8500

Fax:(60-3) 5192-8499

US Headquarters

Tel:(1-435) 676-8788

Fax:(1-435) 676-8789

Hong Kong




Tel:(86-21) 6263 9090

Fax:(86-21) 5306-8969

US East Coast

Tel:(1-978) 461-4902

Fax:(1-435) 676-8789

India, Singapore

Tel:(65) 9199-4691



Tel:(86-755) 8828-2656

Fax:(86-755) 8828-2667

US Southwest

Tel:(1-435) 676-8788

Fax:(1-435) 676-8789


Tel:(972-50) 574-6205

Fax:(972-50) 839-4041


Tel:(41-41) 850-4424

Fax:(41-41) 850-4529

US West Coast

Tel:(1-510) 559-3104

Fax:(1-510) 559-3595



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